Customer Segmentation Application
The company was launching a new drug that could potentially be prescribed by up to 400,000 physicians. Since targeting all physicians would cost thrice the allotted budget, there was a need to come up with a solution that would recommend which physicians to target, and how valuable they were.
An exhaustive process was followed to build the tool. This included:
Stay up to date with the latest marketing, sales, and service tips and news.
Subscribe to our newsletter to receive latest updates