Impact Measurement Tool
Cost of measuring the impact was reduced by more than 80%
Experiments were recommended based on historical results and this enabled decision makers to perform smarter trials
Assisted the revenue management team to plan sales and in turn, production by developing a tool that could churn out accurate forecasts across multiple levels
Built market mix solution to measure the impact of various marketing activities and optimize spends across channels which resulted in incremental marketing impact of 6 percentage points
An upcoming premium shoe manufacturer wanted to increase the brand’s effectiveness and outreach. While they were the fastest growing brand in the niche given their unique, eco-friendly products, they were relatively new to the market and wanted to further improve the brand presence. The existing decision-making process was decentralized, and it was challenging to identify activities generating high ROI. The time taken to arrive at decisions is key, and the client wanted to speed up the decision-making process to achieve high-impact results at pace.
TheMathCompany developed an impact measurement tool that could measure impact of experiments/ changes implemented in near real time and suggest changes to the experiment, if necessary, thereby, speeding up the decision-making process as well.
The optimum level of data granularity had to be identified for the tool. Once functional, the tool would identify scenarios where lift measurement was essential, provide insights into real time impact and recommendations on experiments that would help in improving operational efficiency.
To identify activities that are generating favourable results:
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