Bengaluru, Jan 24, 2023: TheMathCompany, Illinois-headquartered leading global data analytics and engineering firm, today announced the availability of its CPG Marketing Mix Planner on Microsoft Azure Marketplace, the online store providing applications and services for use on Azure. TheMathCompany customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.
Developed on Co.dx platform from TheMathCompany, the CPG Marketing mix wizard helps organizations gain a holistic understanding of the performance of marketing channels, gauge the impact of these channels, and drive ROI through optimized spending enabled by its core marketing and media mix model. The planner provides a macro-level view of the contribution of marketing and promotions on revenue, examines the interplay of channels, promotions, and external factors along with their effect on achieving brand objectives. Furthermore, it enables comparison of digital media spend across platforms and reallocate funds to maximize sales.
Anuj Krishna, Cofounder and Chief Product Officer at TheMathCompany said, “Today’s marketers have access to seemingly infinite data and are seeking tools to improve the impact of campaigns. With the availability of our CPG Marketing Mix Planner on Microsoft Azure Marketplace, our clients can drive ROI by optimizing their marketing spend across channels. We look forward to launching more data products on Azure marketplace and remain committed to expanding our partnership with Microsoft.”
Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp said, “We’re pleased to welcome TheMathCompany to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure.”
To read more about the planner, click here.
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